T-Mobile: Signature Retail & Brand Experience

Adaptable brand image “Flashy T”

Agency: Publicis/Razorfish
Role: Art director, Motion designer

From 2017 to 2024, I helped play a role in shaping T-Mobile’s Signature store experience, designing immersive large-screen displays for iconic locations such as Times Square (NY), Union Square (SF), South Beach (Miami), Miracle Mile (Chicago), Santa Monica Promenade, and the Las Vegas Strip. Additionally, I’ve developed concepts and adaptations for Holiday campaigns as well as marketing partnerships with Apple, Google, Formula One and SpaceX. Many of these concepts were adopted nationwide and became integral to T-Mobile's brand identity.

Go5G Campaign

Unlimited In-Flight Service

NY Times Sq. Signature store

America’s Largest & Fastest 5G Network

Streaming: Hulu

Brand Image: Local

Streaming: Apple TV

Brand system (Lifestyle campaign)

Lifestyle

Large-scale Experiential displays

Times Square Takeover

San Francisco & Santa Monica ambient displays

SF Lunar New Year: In-store video wall

SF Lunar New Year: LED columns pre-viz

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