T-Mobile: Signature Retail & Brand Experience
Adaptable brand image “Flashy T”
Agency: Publicis/Razorfish
Role: Art director, Motion designer
From 2017 to 2024, I helped play a role in shaping T-Mobile’s Signature store experience, designing immersive large-screen displays for iconic locations such as Times Square (NY), Union Square (SF), South Beach (Miami), Miracle Mile (Chicago), Santa Monica Promenade, and the Las Vegas Strip. Additionally, I’ve developed concepts and adaptations for Holiday campaigns as well as marketing partnerships with Apple, Google, Formula One and SpaceX. Many of these concepts were adopted nationwide and became integral to T-Mobile's brand identity.
Go5G Campaign
Unlimited In-Flight Service
NY Times Sq. Signature store
America’s Largest & Fastest 5G Network
Streaming: Hulu
Brand Image: Local
Streaming: Apple TV
Brand system (Lifestyle campaign)
Large-scale Experiential displays
Times Square Takeover
San Francisco & Santa Monica ambient displays
SF Lunar New Year: In-store video wall
SF Lunar New Year: LED columns pre-viz